Busch Enterprises was founded in 1981 by Ted Busch in Simsbury, CT. Prior to founding Busch Enterprises, Ted ran a successful advertising agency that had clients such as Moroso Performance, Accel Ignition, Centerline Racing Wheels, and many other companies.
Seeing a hole in the market for a high quality wheel cleaning line, Ted decided to close the advertising agency and get out the chemistry books to design an aluminum cleaner he called "Aluminum Wash". Other products followed, including "Heavy Duty Aluminum Wash", "Chrome Wash", "Tar Wash" and "Aluminum Polishing Wash". The fact that the formula for "Aluminum Wash" hasn't changed since is a testimony to its effectiveness.